| The thing is, you never know. Lots of people can come—or hardly any at all. And this is something every author learns—usually painfully.
It’s tempting, when faced with a low turnout, to be embarrassed. It’s also tempting, when given a packed house, to be proud. Neither response is particularly useful.
The one thing I’ve found that holds true, for me, is that a connection can be made, no matter what the numbers. If the group is very small, there’s a greater chance to give each person individual attention, and no one has to wait in line. If the group is larger, there’s an exciting buzz in the air, and the energy of people around you who love the same book can add to the fun.
The most important thing, for an author, is not to judge by the numbers. The most important thing is to be available to your readers, and give them that connection they came for.
And when it’s all over, pack up, go home, and write some more books for them!
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